I thought I had lost it all until everything changed.
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For many years, I felt lost, unsure of what to do with my life. I searched for my path, hoping to find something that truly resonated, but nothing ever stuck.
I explored a few different fields along the way:
• Crypto
• Video Editing
• Decentralized Finance
Each of these felt exciting at first but ultimately lacked the sustainability and long-term fulfilment I was looking for.
They seemed more like short-term pursuits than something I could build a career around.
While studying business, one thing led to another, and I began to notice a common thread—an element that stood at the heart of every successful venture.
That’s when I discovered copywriting.
Writing, I realised, is the foundation of every business. It’s the core of communication, persuasion, and connection.
When that lightbulb moment hit, everything suddenly made sense: I needed to learn how to write.
Becoming a full-time copywriter was never part of my original plan, but once I understood the importance of this skill, I couldn’t stop pursuing it.
It gave me a sense of purpose I hadn’t felt before.
Here’s the lesson I learnt: Finding what you truly want to do often comes from trying many different things.
Each experience teaches you what doesn’t work for you, and over time, you’ll uncover what truly clicks—the thing you could see yourself doing for the rest of your life.
But you won’t get there unless you try. If you don’t experiment, you’ll stay stuck.
In moments when you feel like you don’t have a clear purpose, focus on education. Keep learning, keep exploring, and keep discovering.
Eventually, you’ll find the path that aligns with your passions and strengths.
And when that moment comes, everything will start to make sense.
Until next time,
- Igor ✍️
I explored a few different fields along the way:
• Crypto
• Video Editing
• Decentralized Finance
Each of these felt exciting at first but ultimately lacked the sustainability and long-term fulfilment I was looking for.
They seemed more like short-term pursuits than something I could build a career around.
While studying business, one thing led to another, and I began to notice a common thread—an element that stood at the heart of every successful venture.
That’s when I discovered copywriting.
Writing, I realised, is the foundation of every business. It’s the core of communication, persuasion, and connection.
When that lightbulb moment hit, everything suddenly made sense: I needed to learn how to write.
Becoming a full-time copywriter was never part of my original plan, but once I understood the importance of this skill, I couldn’t stop pursuing it.
It gave me a sense of purpose I hadn’t felt before.
Here’s the lesson I learnt: Finding what you truly want to do often comes from trying many different things.
Each experience teaches you what doesn’t work for you, and over time, you’ll uncover what truly clicks—the thing you could see yourself doing for the rest of your life.
But you won’t get there unless you try. If you don’t experiment, you’ll stay stuck.
In moments when you feel like you don’t have a clear purpose, focus on education. Keep learning, keep exploring, and keep discovering.
Eventually, you’ll find the path that aligns with your passions and strengths.
And when that moment comes, everything will start to make sense.
Until next time,
- Igor ✍️